TY  - BOOK
TI  - _A Framework for Marketing Management(2nd ed) Philiph Kotler 
SN  - 9780131213456
AV  - HF 5415.13  .K637 2007 
PY  - 2003///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing Management
N1  - Includes index.
ER  -