_A Framework for Marketing Management(2nd ed) Philiph Kotler  
Kotler, Philiph...[et al.]. 
 - New Jersey :  Prentice Hall ,  2003  
 - 337 p. :  ill. ; 
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>9780131213456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>LC Class. No.: </label>HF 5415.13  .K637 2007