TY  - BOOK
AU  - _Mc Clarthy E. Jerome 
TI  - _Basic Marketing A global-managerial approach(13th ed.) William D. Perreault 
SN  - 256209820
AV  - HF5415.13M369 1999  
CY  - Boston Irwin 1999 
KW  - _Marketing Management
N1  - include index; include index
ER  -