_Basic Marketing A global-managerial approach(13th ed.) William D. Perreault  

 - Boston Irwin 1999  
 - xxiv,786p.;ill  
<br/><br/> include index   include index  
<br/><br/><label>ISBN: </label>256209820 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing Management 
<br/><br/><label>LC Class. No.: </label>HF5415.13M369 1999