TY  - BOOK
TI  - _Marketing Management Anaysis,planning,implimentation,and control[9th ed.] Philip Kotler 
SN  - 132435101
AV  - HF 5415.13.K64 1997  
CY  - New Jersey prentice Hall 1997 
KW  - _Marketing -Management
N1  - Includes index; Includes index
ER  -