_Marketing Management Anaysis,planning,implimentation,and control[9th ed.] Philip Kotler  

 - New Jersey prentice Hall 1997  
 - xl,789p.  
<br/><br/> Includes index   Includes index  
<br/><br/><label>ISBN: </label>132435101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Marketing -Management 
<br/><br/><label>LC Class. No.: </label>HF 5415.13.K64 1997