Mackay Adrian R.  

 - _The Practice of Advertising(5th ed.)  
 - India Butterworth -Heinemann 2005  
<br/><br/> Includes Index  
<br/><br/><label>ISBN: </label>9.7881312099e+012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_Advertising 
<br/><br/><label>LC Class. No.: </label>HF5823.P69 2005