Advertising : 
Jefkins Frank  
 - 4th ed. 
 - Harlow  :  Prentice Hall,  2000. 
 - 394 p.: 
<br/><br/> Includes index . 
<br/><br/><label>ISBN: </label>9780273634555 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising 
<br/><br/><label>LC Class. No.: </label>HF5415.J44 2000