Kotler, Philip <br/><br/>
Principles of Marketing/ 
Philip Kotler. 
 - 13th ed. 
 - Boston :  Pearson,  2010. 
 - 635 p. : 
<br/><br/> includes index  
<br/><br/><label>ISBN: </label>9.7801370067e+012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.K6314 2010