TY  - BOOK
AU  - Czinkota R. Michael 
AU  - ^d20110303 01:03:17^oTiampati
TI  - Marketing management
SN  - 1557866945
AV  - HF 5415.13 .K39 2009  
PY  - 2009///.
PB  - Cengage Learning, 
KW  - _marketing
N1  - Includes index
ER  -