Czinkota R. Michael  <br/><br/>
Marketing management / 
Czinkota R.Michael.  
 -  Cengage Learning,   2009.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>1557866945 
<br/><br/><label>Subjects--Topical Terms: </label><br/>_marketing 
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .K39 2009