TY  - BOOK
AU  - Kotler, Philip
AU  - Gary Armstrong 
TI  - Principles of marketing
SN  - 9.7801371283e+012
AV  - HF 5415 .K6314 2008  
PY  - 2008///
CY  - New Jersey
PB  - Prentice Hall
KW  - marketing
N1  - include index
ER  -