Media effects research : a basic overview / Glenn G. Sparks, Purdue University.
Material type:
TextPublisher: Boston, MA : Cengage Learning, [2016]Copyright date: ©2016Edition: Fifth editionDescription: xx, 348 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 9781305077478
- 1305077474
- 302.23 23
- HM1206 .S66 2016
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contain bibliographic details,reference and index
Additional resources are available at companion Web sites for students, accessible at www.cengagebrain.com, and instructors, accessible with an instructor account at www.login.cengage.com (see preface, page xviii).
Includes bibliographical references and indexes.
A scientific approach to the study of media effects -- Scientific methods in media effects research -- A brief history of media effects research -- Time spent with mass media: reasons and consequences -- Effects of media violence -- Sexual content in the media -- Media that stir emotions -- Persuasive effects of the media -- The effects of news and political content -- The effects of media stereotypes -- The impact of new media technologies -- Meet Marshall Mcluhan: a less scientific approach to media impact.
"Combining intriguing examples with the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, helps you understand the true impact of media today. Known for his engaging, personal narrative style, the author presents media theories in the context of current research findings-giving you a comprehensive introduction to mass media's effects on society. The book clearly explains how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Cutting-edge coverage includes electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media's effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more."--Publisher's description.
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