The art and science of marketing : marketing for marketing managers / Grahame R. Dowling.
Material type:
TextPublication details: Oxford : Oxford University Press, 2004.Description: xv, 441 pages : illustrations ; 24 cmISBN: - 9780199285563
- Art & science of marketing
- HF5415 .D747 2004
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Maasai Mara University Library -Main Campus | HF5415 .D747 2004 (Browse shelf(Opens below)) | Available | 24040049 |
Includes bibliographical references and index.
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