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Small business management : launching & growing entrepreneurial ventures / Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy.

By: Contributor(s): Material type: TextPublisher: Stamford, CT : Cengage Learning, [2014]Edition: 17eDescription: xxiv, 706 pages : illustrations (chiefly color) ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781133947752 (hardback)
  • 1133947751 (hardback)
Subject(s): DDC classification:
  • 658.022 23
LOC classification:
  • HD62.7 .L66 2014
Contents:
Part 1. Entrepreneurship : a world of opportunity. The entrepreneurial life -- Integrity and ethics : foundations for success in small business.
Part 2. Starting from scratch or joining an existing business. Starting a small business -- Franchises and buyouts -- The family business.
Part 3. Developing the new venture business plan. The business plan : visualizing the dream -- The marketing plan -- The organizational plan : teams, legal structures, alliances, and directors -- The location plan -- Understanding a firms financial statements -- Forecasting financial requirements -- A firm's sources of financing -- Planning for the harvest.
Part 4. Focusing on the customer : marketing growth strategies: Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global opportunities for small business.
Part 5. Managing growth in the small business. Professional management and the small business -- Managing human resources -- Managing operations -- Managing the firms assets -- Managing risk in the small business.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
L Maasai Mara University Library -Main Campus HD 62.7 .S618 2014 (Browse shelf(Opens below)) Available 24040219

Includes bibliographical references and index.

Part 1. Entrepreneurship : a world of opportunity. The entrepreneurial life -- Integrity and ethics : foundations for success in small business.

Part 2. Starting from scratch or joining an existing business. Starting a small business -- Franchises and buyouts -- The family business.

Part 3. Developing the new venture business plan. The business plan : visualizing the dream -- The marketing plan -- The organizational plan : teams, legal structures, alliances, and directors -- The location plan -- Understanding a firms financial statements -- Forecasting financial requirements -- A firm's sources of financing -- Planning for the harvest.

Part 4. Focusing on the customer : marketing growth strategies: Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global opportunities for small business.

Part 5. Managing growth in the small business. Professional management and the small business -- Managing human resources -- Managing operations -- Managing the firms assets -- Managing risk in the small business.

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