Strategic management / Frank T. Rothaermel.
Material type:
TextPublisher: New York, NY : McGraw-Hill Education, 2021Edition: Fifth editionDescription: xxvii,544pContent type: - text
- computer
- online resource
- 9781264103713
- 9781264103782
- 658.4/012 23
- HD30.28 .R684 2021
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Maasai Mara University Library -Main Campus | HD30.28 .R684 2021 (Browse shelf(Opens below)) | Available | 22039022 |
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| HD30.28 .D87 2008 Strategic management / | HD30.28.I587 2011 Introduction to understanding and assessing the business environment/ | HD30.28.I587 2013 Introduction to understanding and assessing the business environment/ | HD30.28 .R684 2021 Strategic management / | HD30.28.S727.S2005 Strategic management : | HD30.28 .S728 2005 Strategic management : competitiveness and globalization / | HD30.28.T525 1998 Crafting and implementing strategy : |
Includes bibliographical references and index.
"Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks"-- Provided by publisher.
Description based on print version record and CIP data provided by publisher; resource not viewed.
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