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Corporate communication : a guide to theory and practice / Joep Cornelissen.

By: Material type: TextPublisher: Thousand Oaks : SAGE, 2020Edition: SixthDescription: pages cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781526491978
  • 9781526491985
Summary: "The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"-- Provided by publisher.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
L Maasai Mara University Library -Main Campus HD30.3 .C667 2020 (Browse shelf(Opens below)) Available 23039088
L Maasai Mara University Library -Main Campus HD30.3 .C667 2020 (Browse shelf(Opens below)) Available 21038689

"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"-- Provided by publisher.

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