Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.
Material type:
TextPublication details: Boston, Mass. : Harvard Business Press, c2008.Description: xiii, 286 p. : ill. ; 25 cmISBN: - 9781422125007
- 1422125009
- 303.48/33 22
- HC79.I55 L48 2008
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Maasai Mara University Library -Main Campus | HC79.155 .L48 2008 (Browse shelf(Opens below)) | Available | 17028626 |
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| HC79 .P6R87 2010 Rural poverty report 2011 : | HC79 .T4B79 2013 Consumers incentives and the information age / | HC79.T4S885 2011 Handbook of Research on Energy Entrepreneurship / | HC79.155 .L48 2008 Groundswell : | HC85 .G66 2004 Good statistical practice for natural resources research / | HC85.S53 2007 Sharing power : | HC102.5.A2L48 1984 CEO : |
Includes bibliographical references (p. 247-263) and indexes.
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
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