Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
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TextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xv, 240 p. : ill. ; 25 cmISBN: - 1591396190 (hardcover : alk. paper)
- 658.8/02 22
- HF5415.153 .K53 2005
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Maasai Mara University Library -Main Campus | HF5415.153.K53 2005 (Browse shelf(Opens below)) | Available | 17027971 |
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| HF5415.15 .P56 1999 The experience economy : | HF5415.153.C72 2003 New products management / | HF5415.153 .K374 2012 Find your next : using the business genome approach to find your company's next competitive edge / | HF5415.153.K53 2005 Blue ocean strategy : | HF 5415.2 .M355.48 2009 Marketing Research/ | HF5415.2 M355.48 2009 Marketing Research/ | HF5415.2 .B37 1991 Research for marketing decision making/ |
Includes bibliographical references (p. [223]-229) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
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