Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 4th edDescription: xxxi, 642 p. : col. ill., col. maps ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0130351350
- 658.8/3 21
- HF5415.2 .B779 2003
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Maasai Mara University Library -Main Campus | HF5415.2 .B779 2002 (Browse shelf(Opens below)) | Available | 17025674 |
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| HF5415.13 .K68 2016 Marketing management/ | HF5415.13 .M3586 2017 Marketing strategy : text and cases / | HF5415.13.S437 1995 Principles of marketing/ | HF5415.2 .B779 2002 Marketing research : | HF5415.2 .M375 2020 Marketing research / | HF5415.32 .S64 2005 Consumer behaviour: | HF5415.32.S64 2008 Consumer Behaviour : |
"SPSS student version 11.0 for Windows"--CD-ROM.
Includes bibliographical references (p. 611-628) and index.
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