Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1990.Edition: 2nd edDescription: xxiii, 608 p. : ill. (some col.) ; 25 cmISBN: - 0256079617
- 658.8/342 20
- HF5415.3 .P468 1990
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Maasai Mara University Library -Main Campus | HF5415.3.P468 1990 (Browse shelf(Opens below)) | Available | 17024415 |
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| HF5415.25.M37 1997 Personal selling : a relationship approach / | HF5415.3.A83 1987 Consumer behaviour and marketing action/ | HF5415.3.E53 1990 Consumer behavior / | HF5415.3.P468 1990 Consumer behavior and marketing strategy / | HF5415.32 .C66 2012 Consumer behaviour / | HF5415.32.C735 2012 The shopper economy/ | HF5415.32.H69 2018 Consumer behaviour/ |
Rev. ed. of: Consumer behavior. 1987.
Includes bibliographical references and indexes.
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