Principles of advertising & IMC / Tom Duncan.
Material type:
TextPublication details: Chicago, IL : McGraw-Hill/Irwin, c2005.Edition: 2nd edDescription: xxvii, 774 p. : col. ill. ; 29 cmISBN: - 0072537744 (alk. paper)
- 0071111182 (international : alk. paper)
- HF5415.13 .D846 2005
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Maasai Mara University Library -Main Campus | HF5415.13 .D846 2005 (Browse shelf(Opens below)) | Available | 17023510 |
Includes bibliographical references and index.
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