Marketing across cultures / Jean-Claude Usunier.
Material type:
TextPublication details: Essex, England ; New York : Financial Times/Prentice Hall, c2000.Edition: 3rd edDescription: xv, 627 p. : ill. ; 24 cmISBN: - 0130106682 (alk. paper)
- HF1416 .U85 2000
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Maasai Mara University Library -Main Campus | HF1416 .U85 2005 (Browse shelf(Opens below)) | Available | 17023052 |
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| HF1416 .K443 2008 Global Marketing / | HF1416 .K775 2000 International marketing research / | HF1416.O55 1993 International marketing : analysis and strategy / | HF1416 .U85 2005 Marketing across cultures / | HF1421.A675 2013 Applied Marketing Management/ | HF1479 .C94 2005 International business/ | HF1611 .F86 2012 Fundamentals of international economics for developing countries : |
Includes bibliographical references and indexes.
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