Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger.
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TextPublication details: Thousand Oaks, Calif. : Sage Publications, 2000.Description: xix, 295 p. : ill. ; 24 cmISBN: - 0761918523 (alk. paper)
- 0761918531 (pbk. : alk. paper)
- P91.3 .B385 2000
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Maasai Mara University Library -Main Campus | P91.3 .B385 2000 (Browse shelf(Opens below)) | Available | 17026772 | ||||||||||||||
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Maasai Mara University Library -Main Campus | P91.3 .B385 2000 (Browse shelf(Opens below)) | Available | 17021773 |
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Includes bibliographical references (p. 265-268) and indexes.
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