Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
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TextPublication details: Boston : McGraw-Hill/Irwin, c2007.Edition: 10th edDescription: xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0073101370 (book : alk. paper)
- 0073261548 (book & CDROM)
- 9780073101378
- HF5415.33.U6 H38 2007
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Maasai Mara University Library -Main Campus | HF5415.33.U6 2007 (Browse shelf(Opens below)) | Available | 17023085 | ||||||||||||||
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Maasai Mara University Library -Main Campus | HF5415.33 .U6C653 2007 (Browse shelf(Opens below)) | Available | 17021271 |
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| HF5415.32 .S64 2010 Consumer Behaviour/ | HF5415.32.S64 2011 Consumer Behaviour/ | HF5415.33 .I57 2015 Introduction to consumer behavior : MOS 1021 A/B / | HF5415.33.U6 2007 Consumer behavior : building marketing strategy / | HF5415.33 .U6C653 2007 Consumer behavior : building marketing strategy / | HF5415.33.U6H38 1995 Consumer behavior : | HF5415.33.U6S355 2004 Born to buy : the commercialized child and the new consumer culture / |
Includes bibliographical references and indexes.
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