Marketing / Eric N. Berkowitz ... [et al.].
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago, Ill. : Irwin, c1997.Edition: 5th edDescription: xxxii, 736 p. : col. ill. ; 29 cmISBN: - 0256189684
- 658.8 20
- HF5415 .M29474 1997
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Maasai Mara University Library -Main Campus | HF5415 .B44113 1989 (Browse shelf(Opens below)) | Available | 200902017 | ||||||||||||||
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Maasai Mara University Library -Main Campus | HF5415 .M29474 1997 (Browse shelf(Opens below)) | Available | 20116233 |
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| HF5415.B32385M1985 _Marketing strategy & Management(4th ed.) | HF5415.B37 2012 Principles of marketing/ | HF5415 .B419 1995 Marketing/ | HF5415 .B44113 1989 Marketing / | HF5415.B448 1997 _Cases in Marketing Management / | HF5415 .B45 2009 Customer relationship management : | HF5415 .B56 1985 Foundations of marketing : |
Includes bibliographical references (p. 674-695) and indexes.
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