_Strategic Marketing Management Planning, Implementation & Control / M.S. Richard (Record no. 8463)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00455nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151021s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9.7807506594e+012 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 .W547 2007 |
| 245 ## - TITLE STATEMENT | |
| Title | _Strategic Marketing Management Planning, Implementation & Control / M.S. Richard |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,867 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | _Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | _Cooligan Gilligan |
| 980 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--PERSONAL NAME/TITLE [LOCAL, CANADA] | |
| Personal name | ^d20120113 02:22:30^oanne |
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