_Marketing Finance Turning marketing strategies into shareholder value (Record no. 5576)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00419nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151021s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 750657707 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.W2004 |
| 245 ## - TITLE STATEMENT | |
| Title | _Marketing Finance Turning marketing strategies into shareholder value |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | UK Elsevier 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,249p.:ill |
| 500 ## - GENERAL NOTE | |
| General note | Inludes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | _Finance |
| 980 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--PERSONAL NAME/TITLE [LOCAL, CANADA] | |
| Personal name | ^d20101209 11:19:44^okilerai |
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