Marketing Management / (Record no. 5543)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00573nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210922084910.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151021s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 131357972 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMU |
| Language of cataloging | eng. |
| Transcribing agency | MMU |
| Modifying agency | MMU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13.K64 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management / |
| Statement of responsibility, etc. | Philip Kotler . |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 816 p. : |
| Other physical details | ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kevin Lane Keller |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | L |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 07/11/2016 | donation | 4 | HF5415.13 .M35 2009 | 20117349 | 09/03/2020 | 02/26/2020 | 07/11/2016 | L | |||||
| Dewey Decimal Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 07/11/2016 | Donation | 2 | HF5415.13 .M35 2009 | 20117350 | 05/20/2021 | 04/26/2021 | 07/11/2016 | L | |||||
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 07/12/2016 | DONATION | HF 5415.13.K64 1997 | 20128417 | 07/12/2016 | 07/12/2016 | L | |||||||
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 07/14/2016 | DONATION | 4 | HF5415.13 .M35 2009 | 20117351 | 03/01/2022 | 02/09/2022 | 07/14/2016 | L | |||||
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 07/28/2016 | DONATION | 1 | HF5415.13 .K64 2006 | 20091996 | 03/15/2017 | 03/15/2017 | 07/28/2016 | L | 03/19/2017 | ||||
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 02/22/2017 | Donation-T4C | HF5415.13 .K64 2006 | 17024911 | 02/22/2017 | 02/22/2017 | L |