Advertising and society (Record no. 30562)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 04315cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15449813 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180214112543.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080915s2009 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008040261 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1405144092 (hardcover : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn246887190 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMU |
| Transcribing agency | MMU |
| Modifying agency | MMU |
| Language of cataloging | eng |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821.A38 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1/0420973 |
| Edition number | 22 |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising and society |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chichester, U.K. ; |
| -- | Malden, MA : |
| Name of publisher, distributor, etc. | Wiley-Blackwell, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 260p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction. People don't hate advertising : they hate bad advertising / Carol J. Pardun -- The economic impact of advertising : what's the controversy? Adversing makes products more expensive / Edd Applegate -- Advertising lowers prices for consumers / C. Ann Hollifield -- Advertising to children : gimme, gimme, gimme!!! Do children need more protection from advertising? Yes! Children need protection from the bombardments of Sponge Bob Square Pants, Ronald McDonald, and all the big purple dinosaurs / Keisha L. Hoerrner -- No! Children are smarter than we think. We coddle them enough already! / J. Walker Smith -- Political advertising : necessary, necessary evil, or evil necessarily? Political advertising serves an important role for American voters / Anne Johnston -- Political advertising has no place in the U.S. democratic system / Jennifer D. Greer -- Tobacco advertising : when people do dumb things. Tobacco advertising : the strong First Amendment right to promote lawful products / R. Michael Hoefges -- The fumes of truth / Jef I. Richards -- Alcohol advertising : a match made in heaven or a pact with the devil? Alcohol is so problematic that advertising or promoting it in any way should be banned from all televised events / Lara Zwarun -- Eliminating alcohol advertising on television because underage people drink is as misguided as restricting automobile advertising because people drive too fast / Jason Chambers -- Advertising and product placement : and now, the star of the show! Product placement makes a lot of sense in today's media environment / Charles Lubbers -- More than entertainment : product placement in American media channels / Kathy Brittain McKee -- Sex and advertising : I'm too sexy for this ad...or am I? Sex in advertising : no crime here! / Tom Reichert -- Using sex in advertising is never a good idea / Kathy Roberts Forde -- Stereotypes in advertising : a code to help us understand a concept quickly? Or a short-changing way to look at the world? Stereotypes are the best way to give consumers a quick understanding of the creative impact of the message / Marie Hardin -- What's the harm in advertising stereotypes? / Jane Marcellus -- Direct-to-consumer pharmaceutical advertising : a prescription for everything? Doctor knows best : why DTC advertising of prescription medications is bad for patients / Beth E. Barnes -- Feel empowered! Enhanced health knowledge! / Debbie Treise and Paula Rausch -- Puffery and advertising : Puff the magic ad man. Puffery is never worth the deception / Ivan Preston -- This is the best darn essay on puffery you will ever read / Bruce G. Vanden Bergh -- Advertising and social responsibility : being good is always a good idea - right? Companies are wise - and ethical - to use "social responsibility" as a creative strategy / Debra Merskin -- The adoption of social responsibility through cause-related marketing as a business strategy is unethical / Peggy Kreshel. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Social aspects |
| Geographic subdivision | United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising, Political |
| Geographic subdivision | United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Geographic subdivision | United States. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pardun, Carol J. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | L |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 02/14/2018 | Donation-T4C | HF5821.A38 2016 | 17035994 | 02/14/2018 | 02/14/2018 | L |