Normal view MARC view ISBD view

Business-to-business marketing/ (Record no. 27747)

MARC details
000 -LEADER
fixed length control field	02892cam a22003857i 4500
001 - CONTROL NUMBER
control field	17906537
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230208024625.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	131017s2014 caua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2013951801
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number	GBB410764
Source	bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number	016612525
Source	Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781412919708
040 ## - CATALOGING SOURCE
Original cataloging agency	MMU
Language of cataloging	Eng
Transcribing agency	MMU
Modifying agency	MMU
042 ## - AUTHENTICATION CODE
Authentication code	lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.1263
Item number	.B74 2007
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	HF5415.12 .B74 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Brennan, Ross,
Dates associated with a name	1957-
Relator term	author.
245 10 - TITLE STATEMENT
Title	Business-to-business marketing/
Statement of responsibility, etc.	Ross Brennan, Louise Canning, Raymond McDowell.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Los Angeles :
Name of producer, publisher, distributor, manufacturer	SAGE,
Date of production, publication, distribution, manufacture, or copyright notice	2014.
300 ## - PHYSICAL DESCRIPTION
Extent	xix, 359 p. :
Other physical details	ill;
500 ## - GENERAL NOTE
General note	Includes bibliographical references (pages 355-373) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Machine generated contents note: pt. I Fundamentals of Business-to-Business Marketing -- 1.Business-to-Business Markets and Marketing -- 2.Buyer Behaviour -- 3.Inter-Firm Relationships and Networks -- pt. II Business-to-Business Marketing Analysis and Strategy -- 4.Responsible Business-to-Business Strategy -- 5.Researching Business-to-Business Markets -- 6.Business Market Segmentation -- pt. III Communicating and Interacting with Customers -- 7.Market Communication -- 8.Relationship Communication -- 9.Relationship Portfolios and Key Account Management -- pt. IV Managing Marketing Processes -- 10.Managing Product Offerings -- 11.Routes to Market -- 12.Price-Setting in Business-to-Business Markets.
520 ## - SUMMARY, ETC.
Summary, etc.	This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate social responsibility ; More visual features and an update of the B2B Snapshots ; New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal ; Includes more extensive online resources including full lecturer materials and further materials for students including web links, links to SAGE journal articles, exam questions and a quizes. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Industrial marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Industrial marketing
Form subdivision	Case studies.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Industrial marketing.
Source of heading or term	fast
Authority record control number	(OCoLC)fst00971345
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Business-to-Business-Marketing.
Source of heading or term	gnd
Authority record control number	(DE-588)4631075-7
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing.
Source of heading or term	gnd
Authority record control number	(DE-588)4037589-4
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term	Case studies.
Source of term	fast
Authority record control number	(OCoLC)fst01423765
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Canning, Louise,
Relator term	author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	McDowell, Raymond,
Relator term	author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	L

Holdings
Source of classification or shelving scheme	Home library	Current library	Date acquired	Source of acquisition	Full call number	Barcode	Date last seen	Price effective from	Koha item type
Library of Congress Classification	Maasai Mara University Library -Main Campus	Maasai Mara University Library -Main Campus	05/11/2017	DonationT4C	HF5415.12.B74 2007	17030963	05/11/2017	05/11/2017	L
Library of Congress Classification	Maasai Mara University Library -Main Campus	Maasai Mara University Library -Main Campus	05/12/2017	D	HF5415.12 .B74 2007	17033221	05/12/2017	05/12/2017	L
Library of Congress Classification	Maasai Mara University Library -Main Campus	Maasai Mara University Library -Main Campus	05/24/2017	Donation -T4C	HF5415.12.B74 2007	17034063	05/24/2017	05/24/2017	L

MAASAI MARA UNIVERSITY

LIBRARY CATALOGUE

Business-to-business marketing/ (Record no. 27747)