_Advertising Principles & Practice / (Record no. 2592)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00500nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170518092612.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151015s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 13100428 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMU |
| Language of cataloging | ENG. |
| Transcribing agency | MMU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 .W455 2002 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wells William |
| 245 ## - TITLE STATEMENT | |
| Title | _Advertising Principles & Practice / |
| Statement of responsibility, etc. | Wells William |
| 250 ## - EDITION STATEMENT | |
| Edition statement | |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey : Prentice Hall, 2003 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | L |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 07/18/2016 | DONATION | 07/18/2016 | 07/18/2016 | L |