undressing the ad reading culture in advertising/ (Record no. 19958)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00532nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210120151818.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161116b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 820437557 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMU |
| Language of cataloging | eng |
| Transcribing agency | MMU |
| Modifying agency | MMU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Frith Toland Katherine |
| 245 ## - TITLE STATEMENT | |
| Title | undressing the ad reading culture in advertising/ |
| Statement of responsibility, etc. | Ktherine Toland Frith |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Peter Lang Publishing, |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,250 p. : |
| 500 ## - GENERAL NOTE | |
| General note | includes bibliographical reference |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | culture |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | L |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 11/16/2016 | Donation-T4C | HF5821.U53 1997 | 16018349 | 11/16/2016 | 11/16/2016 | L |