Integrated marketing communications / (Record no. 19601)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01181nam a22003257a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 679248 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170518101347.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161026b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 95153478 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750619384 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | mmu |
| Transcribing agency | mmu |
| Modifying agency | mmu |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .T82 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Linton, Ian. |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communications / |
| Statement of responsibility, etc. | Ian Linton and Kevin Morley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxford ; |
| -- | Boston : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 135 p. ; |
| Dimensions | 24 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | The marketing series. Practitioner |
| 500 ## - GENERAL NOTE | |
| General note | Published on behalf of the Chartered Institute of Marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising media planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Morley, Kevin. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Chartered Institute of Marketing. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing series (London, England). |
| Name of part/section of a work | Practitioner. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy1117/95153478-d.html">http://www.loc.gov/catdir/enhancements/fy1117/95153478-d.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 3 |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | L |
No items available.