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Marketing : (Record no. 16897)

MARC details
000 -LEADER
fixed length control field 01377nam a22003617a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230306040713.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160405b xxu||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005055463
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072999896 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073215740
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780072999891
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073215747
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm62161345
040 ## - CATALOGING SOURCE
Original cataloging agency MMU
Transcribing agency MMU
Modifying agency MMU
-- MMU
-- MMU
Language of cataloging eng
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K452 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title the core /
Statement of responsibility, etc. Roger A. Kerin, Steven W. Hartley, William Rudelius.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 425, G5, CN16, CR2, I28 p. :
Other physical details ill. (chiefly col.), col. map ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. CN-CN16) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven William.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0665/2005055463-t.html">http://www.loc.gov/catdir/enhancements/fy0665/2005055463-t.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0665/2005055463-d.html">http://www.loc.gov/catdir/enhancements/fy0665/2005055463-d.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type SL
Edition 2nd ed.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date last checked out
    Library of Congress Classification     Maasai Mara University Library -Main Campus Maasai Mara University Library -Main Campus 04/05/2016 Donation   HF5415 .K452 2007 201515754 04/05/2016 04/05/2016 SL  
    Library of Congress Classification     Maasai Mara University Library -Main Campus Maasai Mara University Library -Main Campus 07/21/2016 DONATION 1 HF5415 .K452 2007 201313708 10/11/2016 07/21/2016 L 10/06/2016
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