Principles of Marketing/ (Record no. 15696)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00581nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210825093728.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151109b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130418145 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MMU |
| Original cataloging agency | MMU |
| Language of cataloging | eng |
| Modifying agency | MMU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .K636 2004 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing/ |
| Statement of responsibility, etc. | Philip Kotler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | Upper Saddle River, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 650 p. : |
| Other physical details | ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | _marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | _Gary Armstrong |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | SL |
| 980 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--PERSONAL NAME/TITLE [LOCAL, CANADA] | |
| Personal name | ^d20110121 03:01:42^oanne |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 11/09/2015 | Donation | 12 | HF 5415.K636 2004 | 20128047 | 10/26/2023 | 10/25/2023 | 11/09/2015 | SL | ||||
| Library of Congress Classification | Maasai Mara University Library -Main Campus | Maasai Mara University Library -Main Campus | 08/09/2016 | DONATION | HF 5415.K636 2010 | 08/09/2016 | 08/09/2016 | L |