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Fundamentals of Marketing /

Fundamentals of Marketing / William J. Stanton ....[et al.]. - 2nd canadian ed. - New York : McGraw-Hill, 1977. - 760 p. : ill.;

Includes index .

ISBN: 0070824576

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415 .S745 1977

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Fundamentals of Marketing /