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Advertising and Promotion :

Belch, George E.

Advertising and Promotion : an integrated Marketing Communications Perspective/ George E.Belch - 5th ed. - New York : McGraw -Hill, 2001. - xx,795 p. :

Includes index

ISBN: 72314451

Subjects--Topical Terms:
Advertising and Promotion

LC Class. No.: HF5823 .B387 2001

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Advertising and Promotion :