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_Intergrated Advertising, Promotion, and Marketing Communications / Clow Kenneth E.

_Intergrated Advertising, Promotion, and Marketing Communications / Clow Kenneth E. - New Jersey : Pearsopn Education , 2004 - xxvii,538 p.

Includes index

ISBN: 131405462

Subjects--Topical Terms:
_Advertising

LC Class. No.: HF 5415 .123 .C58 2004

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_Intergrated Advertising, Promotion, and Marketing Communications / Clow Kenneth E.