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Rethinking Marketing the entrepreneurial imperative/

Rethinking Marketing the entrepreneurial imperative/ Minet Schindehutte. - New Jersey : Prentice Hall, 2009. - xxxii, 352 p. : ill. ;

Includes index.

ISBN: 9780132383898

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5426 .S326 2009

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Rethinking Marketing the entrepreneurial imperative/