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Strategic Marketing:

Drummond,Graeme

Strategic Marketing: planning and control/ Graeme Drummond;John Ensor; Ruth Ashford - (3rd ed.) - USA : Elsevier, 2008. - xv, 332 p. : ill. ;

Includes Index

ISBN: 9780750682718

Subjects--Topical Terms:
marketing

LC Class. No.: HF5415 / .S8689 2008

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Strategic Marketing: