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Market-Led Strategic Change;

Piercy, Nigel F.

Market-Led Strategic Change; Transforming the Process of Going to Market / Nigel F. Piercy. - 4th ed. - New York: Elsevier, 2009 . - xix ,551 p.: ill.;

includes index

ISBN: 9781856175043

Subjects--Topical Terms:
Marketing Strategy

LC Class. No.: HF5415.13 / .P542 2009

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Market-Led Strategic Change;