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Basic Marketing A global-managerial approach /

Perreault D. William

Basic Marketing A global-managerial approach / William D. Perreault,jr - 11th ed. - Irwin, 1996. Chicago :

include index

ISBN: 256139903

Subjects--Topical Terms:
_Marketing management

LC Class. No.: HF5415.13.M369 1993

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Basic Marketing A global-managerial approach /