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Predictive modelling in strategic marketing /

Rao Purba Halady

Predictive modelling in strategic marketing / Purba Haladay Rao - New Delhi : PHI Learning Private Limited, 2008. - xiii, 146 pages : illustrations ;

Includes bibliography and index.

ISBN: 9788120336346

Subjects--Topical Terms:
Strategic marketing

LC Class. No.: HF5549.68 .R36 2008

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Predictive modelling in strategic marketing /