Services Marketing : People Technology Strategy /
Lovelock , Christhoper
Services Marketing : People Technology Strategy / Christopher Lovelock, Jochen Wirtz - Boston : Pearson , 2011. - 648 pages : illustrations ;
includes index
9780273756064 0273756060
people, technology, strategy
HD9980 .L69 2011
Services Marketing : People Technology Strategy / Christopher Lovelock, Jochen Wirtz - Boston : Pearson , 2011. - 648 pages : illustrations ;
includes index
9780273756064 0273756060
people, technology, strategy
HD9980 .L69 2011