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Services Marketing : People Technology Strategy /

Lovelock , Christhoper

Services Marketing : People Technology Strategy / Christopher Lovelock, Jochen Wirtz - Boston : Pearson , 2011. - 648 pages : illustrations ;

includes index

ISBN: 9780273756064 0273756060

Subjects--Topical Terms:
people, technology, strategy

LC Class. No.: HD9980 .L69 2011

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Services Marketing : People Technology Strategy /