MAASAI MARA UNIVERSITY

LIBRARY CATALOGUE

Contact Us: +254 020 2685356/7 or 0774 057787

Box: 861-20500, NAROK, KENYA

Email: info@mmarau.ac.ke

Simply better : winning and keeping customers by delivering what matters most /

Barwise, Patrick.

Simply better : winning and keeping customers by delivering what matters most / Patrick Barwise, Sean Meehan. - Boston : Harvard Business School Press, c2004. - xiv, 216 p. : ill. ; 25 cm.

Includes bibliographical references (p. 197-208) and index.

0875843980

2003025723


Consumer satisfaction--Evaluation.
Marketing.

HF5415.335 / .B37 2004

658.8/12
© 2016 Maasai Mara University.