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Internet marketing : integrating online & offline strategies /

Zahay, Debra L.,

Internet marketing : integrating online & offline strategies / Debra Zahay, Ph.D., M.M., J.D., Mary Lou Roberts, Ph.D. - Fourth edition. - xi, 562 pages : illustrations ; 28 cm

Includes bibliographical references and index.

ISBN: 9780357033883 0357033884 9781337385619

LCCN: 2017934415

Subjects--Topical Terms:
Internet marketing.

LC Class. No.: HF5415.1265 / .R617 2018

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Internet marketing : integrating online & offline strategies /