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Corporate communication : a marketing viewpoint /

Podnar, Klement.

Corporate communication : a marketing viewpoint / Klement Podnar. - vii, 225 pages ; 25 cm

Includes bibliographical references and indexes.

ISBN: 9781138804708 (hardback) 9781138804722 (pbk.)

LCCN: 2014016817

Subjects--Topical Terms:
Communication in organizations.
Corporate culture.
Corporate image.
Organizational behavior.
Marketing--Management.

LC Class. No.: / .P625 2015

Dewey Class. No.: 658.4/5

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Corporate communication : a marketing viewpoint /