Strategic marketing management :
Wilson,Richard M.S.
Strategic marketing management : Planning, implementation & control/ Richard M.S Wilson. - 3rd ed. - New York : Elsevier, 2005. - x, 867 p. : ill.;
Includes index
9.780750659383
Approaches to customer analysis
HF 5415.13 .W547 2007
Strategic marketing management : Planning, implementation & control/ Richard M.S Wilson. - 3rd ed. - New York : Elsevier, 2005. - x, 867 p. : ill.;
Includes index
9.780750659383
Approaches to customer analysis
HF 5415.13 .W547 2007