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Advertising and integrated brand promotion /

Advertising and integrated brand promotion / Thomas, C. O'guinn ...[et al.]. - 5th ed - United states : South - western, 2009. - xlii, 726 p. : ill. ;

Includes index

ISBN: 0324569408

Subjects--Topical Terms:
Advertising & integrated brand promotion

LC Class. No.: HF5821 .034 2009

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Advertising and integrated brand promotion /